The other examples of unconventional time management come from the staid world of management consulting. Consultants are notorious for long hours and frenetic activity. Three characters broke all the conventions. They were also all spectacularly successful. The first, called Fred, made tens of millions of dollars from being a consultant. He never bothered to go to business school, but managed to set up a very large and successful firm of consultants where almost everyone else worked 70 or more hours a week. Fred visited the office occasionally and chaired partners’ meetings once a month, which partners from all over the globe were compelled to attend, but preferred to spend his time playing tennis and thinking. He ruled the firm with an iron fist but never raised his voice. Fred controlled everything through an alliance with his five main subordinates. The second, alias Randy, was one of these lieutenants. Apart from its founder, he was virtually the only exception to the workaholic culture of the firm. He had himself posted to a far-distant country, where he ran a thriving and rapidly growing office, also staffed by people working unbelievably hard, largely from his home. Nobody knew how Randy spent his time or how few hours he worked, but he was incredibly laid back. Randy would only attend the most important client meetings, delegating everything else to junior partners and if necessary inventing the most bizarre reasons why he could not be there. Although head of the office, Randy paid zero attention to any administrative matters. His whole energy was spent working out how to increase revenues with the most important clients and then putting mechanisms in place to do this with the least personal effort. Randy never had more than three priorities and often only one; everything else went by the board. Randy was impossibly frustrating to work for, but wonderfully effective. The third and final eccentric time user was a friend and partner: let’s call him Jim. He shared a small office, together with a handful of other colleagues. It was cramped and full of wild activity: people talking on the phone, rushing round to get presentations done, shouting from one end of the office to the other. But there was Jim, an oasis of calm inactivity, staring thoughtfully at his calendar, working out what to do. Occasionally, he would take a few colleagues aside to the one quiet room and explain what he wanted everyone to do: not once, not twice, but three times, in life-threateningly tedious detail. Jim would then make everyone repeat back to him what they were going to do. Jim was slow, languid and half-deaf. But he was a terrific leader. He spent all his time working out which tasks were high value and who should do them; and then ensuring that they got done.





For the 80 per cent of activities that give you only 20 per cent of results, the ideal is to eliminate them. You may need to do this before allocating more time to the high-value activities

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